Automotive Brake Parts Manufacturers website SEO

CLIENT BRIEF

Brakeworld provides high-quality brake parts such as brake pads, brake rotors, calipers, brake lines, and kits. Brakeworld contacted HasTree to carry out a search engine optimization (SEO) project and Pay per Click (PPC) campaign for the website http://www.Brakeworld.com. Improving the online visibility and ranking of various brake products from Brakeworld was one of the major goals of the SEO project.

PROJECT CHALLENGES

Decreasing the cost per action (CPA) of the PPC campaigns to convert the qualified leads into sales was one of the major challenges faced by our PPC team. The PPC campaign was systematically structured by our team. Keyword bidding was done by AdWords experts to decrease the CPA from $100 to $35 for capturing call leads. It helped us to increase the sales of brake products by 80%.Brakeworld had many duplicate web pages on its website that were affecting its online visibility and ranking on different search engine page results (SEPRs). We carried out a complete technical analysis and audit of the website to minimize its duplicate content. To increase the flow of relevant traffic on the website, we carried out sitemap optimization of the website. Products were not organized and structured properly on the website of Brakeworld. It had a negative impact on the ranking of the website on different SEPRs. We improved the branding and ranking of the website by reorganizing and structuring every product of Brakeworld on it.As the website was not SEO-friendly, it lacked relevant traffic and qualified leads. Internal linking within the website was also improved by our team to increase its online visibility. Our search engine experts rewrote all the meta-data on the website to increase its online visibility on various SEPRs.

THE ENDEAVOR

We combined on-page and off-page optimization strategies for increasing the traffic and ranking of the website of SERPs. Meta-data was updated and interlinking was improved to increase the number of footfalls on the website. Online visibility of the website was increased by 200%. Backlinks were created from reliable sources to increase the traffic on the website. Relevant traffic on the website was increased by 100%.