Jeff Brooks CPA SEO

CLIENT BRIEF

HasTree had this opportunity to execute an organic search engine optimization project for Mr. Jeff, for his website Jeffbrookscpa.com. The digital marketing team executed the project from scratch with thorough research analysis. They put the best SEO practices to make the business website Search engine friendly. We achieved the project deliverables within the allotted 10 months.

PROJECT CHALLENGES

The client is an experienced and certified tax accountant. He was catering to a business of finance and taxes for individuals and corporate. He did not have any presence online before he consulted us to increase his online presence. The keywords were also highly competitive. The client wanted to increase the online traffic and clients with improved brand value. So we were required to update the Google and other search engines immediately about website presence. One other challenge was to establish and increase the brand value of the website which we maintained by creating profiles at various places.

THE ENDEAVOR

We started with the initial analysis of the website with detailed competitor analysis where we observed the high competition for the required keywords.

The execution involved development-related changes to make the website more SEO-friendly for a better look and feel to attract and hold the visitor on the site. Also, we had to undergo thorough research to compete with well-reputed CPAs in the industry and develop high-quality content for the users. With the quality SEO strategy, we are successful in providing a ranking to the client and achieved committed rankings to meet the deliverables.