CLIENT BRIEF
HasTree had this opportunity to execute an organic search engine optimisation project for Mr. Amir Baluch, for his website Investmentclub360.com. Mr. Baluch and his team (Texas real estate agents, brokers, lenders, construction companies, and property managers) have more than 20 years of combined experience in real estate investment. His goal is to provide the best investment opportunities for their clients. They offer investment opportunities in Dallas, Fort Worth, Austin, Houston, and San Antonio areas of the US.
The main goal of this campaign is to create a strong online identity using their new branding, increase traffic, and leads the website.
PROJECT CHALLENGES
He was catering to the real estate business, and his main goal to create a strong online identity, improve the web visibility and business leads.
We started the SEO campaign with the following challenges-
The website was not responsive so the bounce rate of mobile visitors was high. We made it responsive so that visits from mobile should stay onto the website and browse the information which resulted in improved bounce rate for mobile visitors.
The numbers of pages on the website were less which resulted in less scope to improve website presence of the website over major Search Engines. We developed a specific page for all services which improved the overall visibility of the website.
The key terms were very competitive to rank and generate leads during the initial phase. We researched different related terms and then included these onto the websites through blog posts and pages content which helped us to improve the scope of traffic and lead very quickly.
THE ENDEAVOR
We started with a detailed initial analysis of the website and its competitors. In the detailed competitor analysis, we get an idea of competitors’ marketing strategies. Accordingly, we planned our strategy to beat the competitors and rank on top. We did all code optimization to make the website search engine friendly which helped to improve visibility over the web and drive more and more visitors.
We ranked more than 40 keywords of this website on 1st page. The website visibility over major search engines improved by 300% which gives a boost up to organic traffic by more than 600% and the client is getting a good number of big revenue-generating leads.
