CLIENT BRIEF
ProFire WA stocks a wide range of passive fire protection products. As a Western Australian Trade Partner of Trafalgar, ProFire WA offers high-quality fire-rated doors, fire-rated dampers, and access panels for residential as well as industrial establishments.
Jessica Henderson wanted to increase the online visibility and qualified leads on her website profirewa.com.au through SEO Services. She relied on HasTree to execute Search Engine Optimization (SEO) projects. Creating a strong online identity of the website by improving the traffic and sales on the website was one of the major goals of the SEO project.
PROJECT CHALLENGES
We performed a detailed analysis of the website when we started the optimization campaign. After the technical analysis of the website, we discovered that the website load time was very high. The website was created on the WIX web development platform, so it was very difficult to carry out the optimization campaign by executing the on-page optimization. Our experts made several on-page changes on the website keeping in mind the WIX complexities.
Visitors were not staying for a long duration as the website�s load time was high. We optimized the website�s code for improving the page load time. With our sincere efforts, we decreased the loading time of the website as low as possible. Decreasing the load time of the website has helped us to increase the relevant traffic to the website.
Another challenge faced by our SEO executives was the URLs of different web pages were not search-engine friendly. Such URLs had a negative impact on the search engine results. Our SEO experts changed the URLs of different web pages to make them SEO-friendly. The SEO�friendly URLs helped the ranking of the website of major search engine results.
THE ENDEAVOR
We performed a detailed analysis of the website and taken care of all points to fix that can help to get the website in top searches. We did collect good backlinks from different resources to improve the link popularity which certainly helped to improve website positions and rank well on search engines. We are now moving into the next phase with new Goals and opportunities to improve website traffic and sales further.
The initial agreement was to promote 20 keywords for Profirewa and we achieved first page rankings for 13 keywords which ultimately given a boost up to organic traffic and the client is getting a good number of leads.
ServicesSEOYear2020
| KEYWORD | BEFORE | AFTER |
| Passive Fire Protection WA | NA | 1 |
| FR Wraps Product | NA | 1 |
| Fyrechoke Cast-in Fire Collars | NA | 1 |
| Fire stopping rated products wa | NA | 1 |
| one piece fire rated collars | NA | 2 |
| Fire stopping rated products wa | NA | 2 |
| Fire Rated Batts wa | NA | 2 |
| Fire rated dampers wa | NA | 2 |
| micro conduit fire rated collars | NA | 3 |
| Fire Rated Board wa | NA | 4 |
| steel protection wa | NA | 5 |
| Fire Rated Mortar | NA | 9 |
| Fire rated doors WA | NA | 9 |
