CLIENT BRIEF
Luis Peralta brought HasTree on board to execute a Search Engine Optimization (SEO) campaign for his website Parkwestcapital.com. Based in Florida, Park West Capital (PWC) helps potential real estate investors to find the right financial solutions. PWC specializes in bridge financing and asset-based lending options in the USA.
PWCs primary mission was to provide its clients with professional real estate loan advice and loan sourcing that are available through industry accredited conduit lenders. Improving the ranking of industry-specific keywords on search engine results was one of the major goals of the SEO campaign.
PROJECT CHALLENGES
PWC was involved in providing guidance and assistance for real estate financing services in the USA. Our team observed that the real estate financing advising services were not linked properly on the Park West Capitals website. We added all the financial assistance services by PWC on the top-level menu of the website. This strategic placement of the services on the top-level menu of the website resulted in significant increase in the traffic.
We increased the website reach among the potential clients by adding city-specific pages. This not only resulted in quick ranking of city-specific keywords but also helped us in increasing the number of visitors on the website.
Our team created and linked social media profiles with the company website to increase its online presence and visibility. Initially, the website was struggling with its brand value. Local business listing has established PWC as a brand.
THE ENDEAVOR
The initial agreement with PWC was to promote its 40 business-specific keywords. Through executing a white-hat SEO campaign, we achieved the first-page ranking for 15 keywords within the promised time frame.
A lot of on-page changes were made by our SEO experts in order to increase the visibility of the website by 93.38%. Through our result-driven white-hat SEO strategies, we increased the relevant traffic on the website by 110%.
By creating local business listing, link building and citation, we increased the site traffic that has helped our client to get a good number of qualified leads. We increased the number of leads by 60% at the end of our SEO campaign.
